OTT: Over The Top, Advancement, Freedom, Vulgarity or Nudity?

 With evolution of technology, the entertainment has also taken a growth in its every aspect like the technology in camera, audio video tools and freedom speech, expressions thereof. With the time, the entertainment has also gone to another level. In 18^th century there was no camera rolls with so much abundance and one could even not think about a moving camera, the first camera was developed by French scientist Nichephore in 1826.The first color photograph was taken in 1920-30’s. In the 20^th Century the Kodak and Fujifilm make a breakthrough in the field. With invention of camera a new profession filmography and cinematography also came along. The first cinema was organized with help of Kinetoscope in 1895 in Paris. In those days the films were silent means we could only express our feelings with different bodily movements and expressions on the face. The Jazz singer was the first movie as a talking movie. In India "Alam Aara" was the first talking movie in 1954 having both video and sound, However "Raja Harish Chander" is the first Indian Movie and "Dada Shahab Falke" is considered to be the father of Indian Cinema. In 20^th century more technology with more cinematic effects came into the picture and movies started becoming more realistic. 

With of time Cinema became an important pillar of society to express the feelings and to focus the light on the dark side of the civilization. In this culture lot of movies started to be released whether it was family related, political crisis or social evils or it was related to patriotism. Initially only a few people could have thinking about acting or singing or directing/producing a move because there was a bottleneck of resources. Due to industrialization financial bullies for providing financial assistance to the new comer have offered more people to join the space. In the 21^st century the internet has come on the floor and this industry is touching new skies because the internet has made a marvelous contribution to reach the ground level audience. We know better just 40-50 years ago having a TV or Radio was a symbol of richness in our villages but now we all have everything just in a 5-6 inch screen. When a movie or content is ready to display to society, it has to take a certificate from the Govt. In India this is regulated and controlled by Board of Film Certification. This organization is responsible for regulating the aspects of the film that it has no objectionable content that may harm the harmony of society like adultery content or a religion, cast specific or a gender specific material may not be shown to the society. There are different categories of the content like U (universal), A (Adult), and A/7 (With Parental guide). In 2020 a pandemic Covid-19 stuck all over the world, it almost halted the life. People were forced to be locked in their homes. There were not a single office/industry/school/cinema was in operation. This industry was also under suspension till further orders by the Govts. The Internet provided a way through to the schools/colleges and offices to work from home. This idea also inspired the entertainment zone also. People started streaming live videos, songs from their home to engage their audience. Some OTT platforms like NETFLIX, ALTBALAJI, MXPLAYER, pushed the business of this limit free content. To attract audience the content quality lost the dignity of social relations and rituals, the addition of vulgar content and intimate scenes hiked the level of these content and people come to these platforms like a flood. Young ones and children have become too much addicted that they kept on watching web series instead of thinking that they are influenced negatively by this content and this can lead to a criminal life. We are hearing about crimes by youngsters and even children, who inspired them, these are the sources that poke them to copy their stars, celebrities. As a result we have far from the family, the values, and our social culture and responsibilities. Girls are even addicted to it, to become popular , famous , young creators forget the social limits and they even don’t hesitate exposing their body too. This is very disappointing. Bollywood already had lost its value; intimate scenes are poured down so much in today’s cinema that a family can’t see a movie together. The advertisement sector is not much behind, chocolate ads; condom ads have been so seductive that they are washing the brains of the young children who have an immature age. In foreign things are different, people are at a next level but India is known form its social values, tardyons, respect among relations. Govt. is planning to curb this limitless vulgar content on OTT platforms so that he young brains may be influenced in positive directions instead of the illegal activities like drinking, smoking, smuggling and pornographic activities. This is necessary else there will be next generation who will even not respect their own parents. Let’s educate our children to be holistic and religious for what we Indian are known.